“Visibility” has recently become a very popular buzzword in the business world. All the top marketers are talking about it. People like Seth Godin and Gary Vaynerchuk say it all the time: be more visible, grow your audience, and nurture them with great content.
They make it sound easy, but being visible can be challenging, especially if you’re just starting out or don’t even know where to begin.
I want to share with you three simple strategies to become more visible and grow your audience this year.
1. Public Speaking
I don’t care where you are in your business. Recognize that you have powerful skills and knowledge that can help people! You may not feel like an expert, but trust me… you are one, and acting like one will draw audiences to you.
Public speaking is one of the most effective ways to position yourself as an expert in your field and gain a loyal following. There are many ways you can create opportunities for yourself to speak in public:
- Create a workshop or seminar to deliver valuable information and attract people who will support you and eventually make a purchase from you
- Collaborate with someone who shares a similar audience, but whose skill set doesn’t compete with your own. Can you partner with a space or venue that serves a similar audience, but one that has a bigger following you can tap into?
- Look for local conferences and events seeking speakers in your field and apply to be a presenter.
Public speaking is a great skill to cultivate because it not only helps you grow your audience, but it also helps you get out of your comfort zone, learn to think on your feet, and represent your brand to a broader audience. All business owners should cultivate and continue to grow their public speaking skills, and the best way to do that is to continually practice!
Webinars are effective because much like public speaking, they give you the opportunity to showcase your expertise but with the additional bonus of not having to leave your house!
For the first nine months of running my business, I was also running myself ragged. I challenged myself to book one speaking engagement per week. You read that right – one per week! I spoke at workshops, seminars, and conferences (most of which, I was arranging myself). It was exhausting. Each event would take at least half a day plus travelling and networking before and after. Although I find speaking in public fun and exciting, this was a case of too much of a good thing.
Webinars are great because they let me showcase my talents as a speaker and business strategist but from my home, which shaves off a tremendous amount of time and effort. I use Zoom for my webinars, and I love it because it’s accessible and easy to use, even for the technologically challenged like me.
I also use Leadpages to create high-converting landing pages for my webinars. When people visit the lead page I create that contains information about the upcoming webinar, they sign up for the webinar and join my mailing list all in one go. Not only do webinars help me grow my credibility, they help me grow my email list as well.
Also, if you are shy and don’t enjoy speaking into a camera, you have the option of turning off the video camera and simply sharing your slides and your voice. This way you still get to show your knowledge without having to show your face. For some of my clients hosting webinars, this is more comfortable for them but still an effective tool.
- Facebook Live
There is a whole whack load of reasons why I like Facebook Live, but the main reason is your videos get seen by the right people, meaning you’re getting more bang for your buck, or better results for your efforts. Although live video can be terrifying, once you get over that fear (and trust me, I had to as well), you are able to reach your target audience in real time.
Facebook favours live videos over recorded videos (which are favoured more than static images), which means Facebook ensures more people see your live videos than your other organic content.
Of course, all of this could change at any moment. It is Facebook after all.
Also once you’ve recorded a live video, you are able to share it on your Facebook page, which extends the shelf life of the video. You can also copy the URL of the video and upload it to YouTube, or your blog, or your emails… You can get a lot of mileage out of a single short live video.
Again, for the camera shy (and don’t worry, lots of people are), you might consider live videos in which you interview another expert. This way, you work on getting more comfortable with the platform, but you don’t have to do all the talking yourself.
As you can see, there is a range of opportunities for growing your audience while showcasing your credibility as an expert. Some opportunities are more personal and rely on face-to-face contact, while others are more high tech, so I encourage you to try a variety of tactics and see what works for you.
You’ll know something is working when the people viewing your content start to reach out, engage, and eventually become paying clients.